Louise Piëch and Ferry Porsche paved the way for a new corporate structure in 1971. They announced the withdrawal of all members of the family from the operational functions – both in Salzburg and Stuttgart – and their transfer to the supervisory boards of both companies. The transfer of responsibilities to an independent management team was followed by a partial restructuring of the company and the subsequent takeover of the distribution of the Audi brand.

The company continued to grow. In 1974, Porsche Holding Salzburg was founded as the new umbrella organization of the Porsche Group in Austria. Porsche Austria established itself as an importer of Volkswagen, which significantly improved the competitiveness of the brand's sales organization in Austria thanks to the development of the sales network in that country. At the same time, the position of the Volkswagen brand was strengthened despite the enormous increase in competition from companies from the Far East.

The new organization, Porsche Inter Auto, consolidated the various Porsche Holding dealerships from 1977 onwards. 

The 1970s brought with it some extreme fluctuations in the Austrian market. The considerable increase in VAT in 1978, which was also applied to vehicles, had a particularly strong impact. Sales rose rapidly ahead of the deadline but plummeted as soon as the hike went into effect. Our company took advantage of this unstable situation to prepare for the future. In addition, we demonstrated our willingness to innovate through initial investments in other sectors outside our core business.

As a supplier of parts for the Porsche 356 and Porsche 911, Porsche Holding Salzburg developed a second line of business on a small scale. The company entered this sector by investing in several Austrian industrial companies (Fichtel & Sachs, Alu Druck-Guss) and through the subsequent acquisition of the German group Zipperle (1988). The acquisition of Taylorix AG led to the creation of a third line of business through expansion into the IT sector. Shortly afterwards, a worldwide restructuring took place in both sectors, which led Porsche Holding to gradually withdraw from both.

The 1980s saw the development of Porsche Versicherungs AG and Porsche Bank AG, which specialise mainly in the automotive service sector. To date, Porsche Bank has continued to maintain its position as the leader in the domestic vehicle leasing market. The inauguration of the new spare parts distribution centre also marked a new milestone in logistics distribution, which years later became an important competitive advantage when the Eastern and South-Eastern European markets were opened.

Growth of the Spanish brand: In 1984 we took over the sales and distribution of the SEAT brand in Austria and created a completely new distribution network. Market share is growing at the same time as the launch of the new generation of SEAT models.

New mobility: The Group's car rental service, which the company owned and operated since the 1960s, was transferred to ARAC GmbH in 1989. Today, it is one of the most traditional car rental companies in Austria. Since 2003, the company has also been the Austrian licence holder of EUROPCAR, Europe's largest car rental organisation.

In the early 1990s, Intercar Austria GmbH began its journey as a general importer of Škoda for Austria and developed an ingenious sales and marketing concept for the traditional Czech brand. This is how Škoda quickly became a real recommendation among connoisseurs in Austria and later on – as the model range continued to evolve qualitatively – a real bestseller. Porsche Holding Salzburg in Austria also focused on steadily expanding its share of the used vehicle market under the Weltauto brand.

The political changes in Eastern Europe gave Porsche the "opportunity of a lifetime", which we were able to seize with foresight, perseverance, pioneering spirit and entrepreneurial spirit. In 1990, Volkswagen AG commissioned our company to set up a distribution network for the Group's brands in Hungary. The newly created Porsche Hungaria contributed to Porsche's reputation in the region thanks to its rapid success in the local market. In addition, Porsche established more sales outlets and obtained authorization to act as a Volkswagen and Audi dealership in Bratislava and Prague.

Significant changes in several Eastern European countries also had an impact on the activities of Porsche Holding Salzburg. The collapse of Yugoslavia and the war that followed prevented the former company owned by the factory in Sarajevo from supplying Volkswagen and Audi vehicles to Slovenia. Finally, in 1993, Volkswagen AG awarded Porsche the contract to act as an importer in Slovenia, after evaluating all candidates. An import contract was signed for Slovakia in 1994, after the separation from the Czech Republic had disrupted previous supply lines.

Porsche Informatik was founded from Externa in 1996, as an evolution of the information technology business segment that had been developing since the late 1960s. Its range of IT services was already fully adapted to the needs of the automotive sector. The highly specialized service provider quickly built up a reputation for its excellent IT solutions for the automotive retail sector.

Porsche Holding Salzburg continued its pioneering work in establishing distribution networks for the Volkswagen Group brands in the countries of the former Eastern Bloc. Porsche's investment in the long-term development of these new markets was extended to Romania in 1997 and to Croatia in 1999 (joint venture).

Already in the early 1970s – in its first steps of internationalisation – Porsche Holding focused on Porsche and other brands around the world as an importer in France. This position in one of the most important automotive markets became increasingly complicated, as virtually all players in the industry began to set up their own subsidiaries. Therefore, our company sought new development opportunities in the French retail sector and, in 1999, became interested in PGA, one of the most important automotive retail groups in France.  In this way, we were able to reposition ourselves in the French market. PGA expanded its activities to the Netherlands and Poland.

Porsche Holding Salzburg entered a very exclusive market segment as we entered the new millennium: in 2000 we started sales and distribution operations for Bentley, the British brand of the Volkswagen Group, through Exclusive Cars, as well as Lamborghini, the Italian sports car subsidiary, in 2001.

We also started our automotive marketing activities in the new millennium in Serbia and Montenegro, Bulgaria (both in 2004), Albania and North Macedonia (both in 2005) and Ukraine (2008).

The rapid success of Porsche Holding Salzburg in Central and South-Eastern Europe was boosted by the simultaneous opening of Porsche Inter Auto's own dealerships in the Czech Republic, Slovakia, Hungary, Slovenia and Croatia. These dealerships meet the latest standards of the Volkswagen Group brands and have served as a role model for the rest of the dealer network. Porsche Inter Auto, which operates exclusively for the Volkswagen Group brands, is present not only in Austria and in the new markets, but also in Chile, Germany, Italy and Poland.

Our subsidiary Exclusive Cars Vertriebs GmbH became an authorized business partner of the Bugatti brand in Austria and in the countries of Southeastern Europe in April 2006.

Porsche Bank celebró su 40.º aniversario en 2006. La expansión de los servicios financieros de Porsche Bank en Hungría, Eslovaquia, Eslovenia, Croacia, Rumanía, Bulgaria, Serbia, Montenegro, Ucrania y Colombia contribuye de manera decisiva al éxito comercial en estos países. Una gran parte de los vehículos cuenta con financiación de Porsche Bank, entidad que también presta servicios financieros a la propia organización de ventas.